SNAP INC.

Corporate Brand Identity Design & System

• Defined the design problem and discovered strategies for solving the problems effectively and memorably.
• Collaborated closely with the CEO to translate his creative and business vision into compelling design strategies.
• Created Snap Inc.’s brand identity design and its deliverables in less than 2 months, preparing for the company’s IPO-- worth $33 billion.
• The parent company, Snap Inc., (created for the subsidiaries Snapchat, Spectacles, Bitmoji, and more) would prompt business growth, attract and retain investors, and motivate the employees well into the future.

Snap Inc Brand Identity Design

Process

• Created a design brief describing the understanding of Snap Inc’s mission statement: “Snap Inc. is a camera company,” A detailed word wall of different concepts, feelings, intentions, and objectives related to the notion of “camera” was explored.
• The combination of the words and visuals established the foundation of the “Mood Board” strategy.
• Research, Concept Development, Brand Strategy, Design Direction & Development, Production, Revision, Distribution, and Deliverables.

Snap Inc Identity development

Concept

• To stand the test of time, hold the endurance of long existence, combined with strength, stability, and tradition.
• The typographical solution was inspired based on the typeface “Caslon” (designed nearly 300 years ago). Benjamin Franklin chose this typeface to set the original Declaration of Independence of America! So this long-established historical typeface represented what the new parent company, Snap Inc., stands for.

The below photo: Courtesy of Verizon 5G commercial partnering with Snap Inc

Brand Development & deliverables

• Led design effort for all the brand deliverables in preparation for Initial Public Offering (IPO) in a rapid-paced environment.
• Across all Media: Product design for Mobile-first and Web UI Design, Digital Campaigns, Social Media Platforms, Banners, Environmental Graphics, Print Collaterals, OOH.

Stationary deliverables

Corporate Credit Card Design

Mobile-first application

Web design application

Environmental Graphics for IPO

New York Stock Exchange banner for IPO

Conference and OOH design application

MISSION MURAL

Snap Inc. Mission Statement

Project: Directed and managed company’s “Mission Mural” from design to implementation. It expresses the value of company’s mission across its rapid growth. Installed across 40 different Snap Inc’s global locations.

Team: CEO, AR Team, Marketing, Facility, 3rd Party Vendor

Process

Prototype and pre-production configuration

Process

Production configuration

Result

“Mission Statement Mural” expressing the value of the company’s mission across all the offices around the world to its fast-growing employees.

SNAP INC. MISSION MURAL in AR

Augmented Reality Integrated experience

• Designed innovative experiences to amplify and promote company’s core values.
• Hybridized old and new technology by transforming 2D physical environments into a meaningful animated Augmented Reality 3D virtual experience.
• Created an AR lens specific to this Mural campaign via Snapchat’s Augmented Reality.

AR Prototype

Sought out opportunities by using an unconventional method, such as Augmented Reality to communicate Snap’s values and mission to the entire organization.

SNAP INC. POLAROID BOOK

the Largest Hand-Crafted custom made Book & binding Edition in the world

Designed and produced hand-crafted and limited custom-made book editions to commemorate company’s Founders, Board of Directors, and Leaders/Executives in their contributions to the origin of Snap Inc.

20”x24” Polaroid photographs were taken, digitally printed {at 23”x 30” & 13”x 17”} and hand-crafted into beautiful custom-made Large blind embossed books.

Result

3 limited custom made copies + bookcases (23 x 30”)

30 limited custom made copies (13 x 17”)

Details

SNAP Inc. FAMILY Identity

Internal Brand Design system

Each identity visually expresses the function of the team

Spectacles

Brand ID Process development

As part of the Spectacles Beta team (a novel innovative glassware product), I designed the initial phases of its brand ID exploration. Strategized its branding with the team for the mass audience. Later on, we hired “Sagmeister & Walsh” design agency to design the entire Brand campaign based on our discoveries.

Spectacles

Final Branding Campaign

Design Agency Team: Sagmeister & Walsh

The final Spectacles branding: logo and word-mark, dispensing vending machine, billboards, airport trays, storefront, and ad campaign were designed based on our discoveries with a unique unveiling strategy.

Speak Up Campaign

Copy, Strategy & Design
Team: Legal Council
Concept: Make it right by “speaking up”!
To encourage employees to speak their voice and that Snap cares to make things right.

Women’s Mentorship Design Campaign

Copy, Concept & Design
Connect. Empower. Inspire.
To promote a stronger female leadership at Snap Inc.