Project Partnership

The following design projects showcase delivering exceptional creative design outcomes from concept to finish tailored to each client and their audiences to drive ROI.

TerraTrue Inc.

Branding

Brand ID and Design System redesigned for marketing and product

Problem
The tech start-up required a robust and distinctive brand identity and a scalable design system for its Privacy and Security product. The existing design was generic and didn’t effectively convey the brand's mission or user-friendly principles.

Solution
I led the creative vision and design strategy, completely revitalizing and rebranding the visual identity. This included everything from the logo and typography to color systems, illustration styles, motion graphics, and more from concept to finish. I applied the design system and oversaw the development of a cohesive product UI design system, ensuring it was both aesthetically elevated and aligned with the brand’s mission. Collaborating closely with Product and Engineering teams, I ensured consistency across all channels and media, continually refining the design through user feedback.

Result
The result is a visually striking, inclusive design system that powerfully represents the brand’s mission.The product UI design system prioritizes empathy, accessibility, and user-centricity and positions the product to stand out in the competitive market. The project is launching soon. Please ask me to show you the complete case study.

Verishop.com

Brand Development for Website

Brand Design strategy

Problem
Verishop needed to create a modern, elevated brand identity that resonated with the 21st-century working woman and made their fashion-forward lifestyle shopping site stand out.

Solution
I crafted the website's design direction, including photography, typography, and color schemes. This case study of new visual identity aimed to portray a sophisticated, modern and elevated destination for women’s fashion, men’s, accessories, beauty, and home decor.

Result
The updated brand identity effectively positioned Verishop as a stylish, high-end shopping destination. The cohesive design enhanced the user experience and established the site as a go-to choice for modern lifestyle products.

Surprise.com

Design Challenge Prototype

Case Study

Concept
Depict a story to hold user’s curiosity in a meaningful way to reflect user’s emotional state to take action.

Solution
Proposed a more engaging avatar to show action and engage user experiences. Took advantage of color variations to impact emotions and engagement.

Pearson Publishing Co.

Information Design

Case Study

Concept
Working with Push, I interpreted and visually communicated the information from the research gathered on the education ecosystem.

Currency

Design System for Iran

Case Study

Concept
Iran, one of the oldest civilizations (10,000 yrs old), the design focuses on deep richness of the country’s art & architectural history influenced by each significant government era, vs. portrait of their leaders

Traveling art exhibition: The currency as part of a group art collection traveled to venues such as the Arab American National Museum of Michigan, Detroit. The exhibition was called “Local, Not Local” curated, by Maece Sarifi and Pouya Jahansha.